Data-driven Techniques for Open-ended Feedback
Feedback surveys are a tried-and-true way that businesses gain insights into their customers’ opinions. And while a lot of information can be obtained from structured survey questions, there are even more insights hidden in the text responses customers provide in surveys, social media and other online company and product review channels. Nowadays, a majority of customer feedback is in unstructured formats, so it’s important to implement analysis techniques that can help…