Targeting the right market segment with the right message is no easy feat. One reason there is still ample room for improvement in this area is that most market analysis tools have traditionally focused only on demographic and transactional data. Yet, the amount of information hidden within free-form text data is monumental, and these sources of consumer data continue to grow. Survey responses, call-center transcripts, focus group notes, online reviews, and social media posts – these are only the most standard sources of textual data. It is time to adopt an advanced analytics approach to market research and unlock valuable knowledge dispersed in textual communications.
Collect unbiased feedback from the organization’s customers through all available channels, such as surveys, complaint lines, support centers, and social media. Efficiently analyze all collected data with advanced text analytics and act on the insights.
Employees are witnessing firsthand the origins of problems experienced by the organization’s customers. They are living through all pains encountered by the organization. Collect their input and learn from it to enhance the efficiency of your operations and boost your brand integrity.
Use advanced text analysis tools to gain actionable knowledge of the competitive landscape, emerging opportunities and threats. Monitor the activities of your competitors, potential partners, and suppliers. Discover unmet market needs and nascent technologies of which you should be aware.
Explore key topics and public sentiment appearing in online reviews and other social media in relation to your client’s company, products and services. Compare the performance of a company’s brand against the brands of their competitors and scrutinize the reasons for observed differences. View summarized results in easy to comprehend graphical reports and receive timely alerts.
Millions of customers scattered all over the world and speaking different languages are asking questions or expressing opinion about your products. We can help you turn the glut of these communications into timely and accurate insights by deploying a multi-lingual text analysis solution. This solution generates interactive graphical reports that visualize trends and facilitate early detection of emerging issues.