View a PowerPoint presentation from Megaputer’s Sergei Ananyan on how to analyze website data using WebAnalyst1.
The Web is the first and most automated point of well-recorded customer-vendor interaction. An enormous amount of important customer data can be collected easily and unobtrusively. The Web provides a new means for highly-automated, individualized CRM and marketing. Web data can be enhanced by data from other available sources.
Individual relationship management and marketing can be done intelligently. There is an opportunity to learn customer interests, lifestyle, preferences, and behavior. Traditional ad networks and web-log analyzers report only network traffic information. Learning individual customer interests provides a new competitive advantage.
- WebAnalyst was discontinued circa 2006. Its functionality is now present within PolyAnalyst, Megaputer’s flagship data mining software package.